Freeman is not only proving popular on the pitch, but has also captured the hearts of the younger generation on social media too.
That’s after a TikTok post by his step sister, Diamond Spaulding, went viral.
It happened just before the USA’s opener against Paraguay when Diamond was on her way to a fan festival in Houston.
Seeing a post that suggested the writer was unaware a World Cup was about to take place, Diamond sent a post saying: “My lil brother playing for the US so cheer for #16.”
After Freeman provided an assist in the USA’s 4-1 win against Paraguay, that post had blown up, with lots of people now praising “Diamond’s Little Brother”.
That nickname was prominent on social media again after Freeman scored against Australia, but with some developing things even further.
“Go Alex !!! We’re hyped about America’s Little Brother!!” wrote one person on X.
For a player who was once uncertain he could make a career in football in a country where American football was dominant, not only is he forging his own path, but appears to be introducing a whole wave of new fans to “soccer”.
“It shows how I have made it in my way,” Freeman said after Friday’s game.
“I’ve worked my whole life to be able to get to this moment, to sing the national anthem in front of a home crowd. It just makes me so happy.”
