Instagram in particular is awash with clips during matches of the two hugging or celebrating together.
And their confidence in front of TV cameras and on their own social media has won them armies of new admirers.
One particular clip in September 2021 after BVB’s victory over Bestikas saw Haaland, 25, praise Bellingham as “amazing”.
On cue he strolled into shot and planted a jokey kiss on his cheek before vanishing.
Another moment that has featured prominently all week sees Haaland rush in to seemingly protect Bellingham, 23, after a rival player pushed him on the pitch.
“If you go back to the days of the 90s or 00s a lot of brands fell out with footballers because they were so badly behaved,” PR expert Mark Borkowski told the BBC.
“If you look at this generation of footballers they are a different breed and I think it is a lot to do with social media.
“Jude Bellingham conducts himself like a man twice his age, the wisdom, the level-headed nature and the self-awareness.
