Sunderland Women appoint FA’s James Gray as CEO after takeover

Sunderland women have appointed James Gray as their chief executive officer following the recent takeover by Bay Collective.

Gray currently works as commercial director at the Football Association and will begin his role at Sunderland in September.

He will lead Sunderland’s strategic and commercial performance, strive for financial sustainability and head up football operations.

Gray will be reunited with former FA colleagues Kay Cossington and Anja van Ginhoven.

Cossington is CEO of Bay Collective, which also holds a majority stake in Bay FC in the United States, with Van Ginhoven serving as the group’s director of global operations.

“I am incredibly proud and excited to be joining Sunderland at such an important moment in the club’s journey,” said Gray.

“Women’s football has never had greater momentum, and Sunderland has an incredible history, passionate supporters and enormous potential.

“Success on the pitch and sustainability off it go hand in hand. Together, we will create an ambitious, high-performing organisation that can compete at the highest level while remaining true to the values that make this club so special.

“I am deeply grateful to the FA for a rewarding chapter in my career. My immediate priority is to ensure a seamless transition that leaves the organisation in the strongest possible position before I begin this exciting next chapter with Sunderland.”