Sick of the TSA lines? Tired of playing musical chairs at the gate? Rather sit as far from your fellow airplane passengers for as long as possible, in the comfort of your own private, luxury airport terminal?
Soon you may get your wish. And San Francisco international airport wants to be your genie – for a fee.
The airport is hoping to build a brand-new terminal exclusively for passengers who pay a premium, gaining access to a luxurious airport experience complete with private security lines and valet service from terminal to tarmac. It will service commercial flights, not business or corporate jets, and the terminal will have its own Transportation Security Administration (TSA) lines as well as Customs and Border Protection (CBP) lines for international travel.
SFO is seeking bidders to take on the development, construction and operation of the private terminal, which is planned for a 75,000-sq-ft site located across the runway from all current public terminals. The airport will accept proposals between late September and early October, and is looking to award a contract by early December with hopes of opening the terminal in late 2028.
SFO’s interest in a luxury development comes from what airport spokesperson Doug Yakel called a “high level of demand” for “premium experiences” in travel, citing the popularity of existing credit card and premium lounges. A private terminal is essentially the next step up in exclusivity from those lounges – and the best chance at avoiding airport crowds entirely.
“Somebody that uses this product really wouldn’t see the other passengers they’re traveling with until they’re taken up the stairs of the jet bridge and onto the aircraft,” Yakel said.
Spending on “pay-to-play” luxury experiences at large is on the rise, according to a new report by Bain & Company and Altagamma. The airline industry has bought in, revamping lounge and onboard experiences with chef-designed menus and expanded premium seating for the highest-paying passengers.
Many see a market in San Francisco, where an AI-driven wealth boom is already agitating the local housing market, with homes sold at the fastest pace in five years and the single-family median home price clocking in at $2.2m.
Yakel said SFO felt now was the right time to enter the market of luxury travel.
“We see the level of interest that’s being invested onboard aircraft, inside terminals, around airports, and clearly this is something that other airports are rolling out,” Yakel said.
The price to pay for a private airport experience will be decided by whoever wins the bid for operations, and will be offered on a membership or per-use basis. The traffic experienced at public terminals likely won’t change, Yakel said.
Private terminals have become popular worldwide. London Heathrow and Paris-Charles de Gaulle airports in Europe have long operated luxury terminals, and São Paulo/Guarulhos international airport recently opened the first private terminal in Latin America.
If SFO is successful, it would become the next major American airport to open a luxury terminal. Los Angeles, Dallas Fort Worth, Miami and Hartsfield-Jackson Atlanta international airports all offer a private terminal through PS (formerly known as the Private Suite), a company owned by security firm Gavin de Becker and Associates. Multiple representatives from PS and Gavin de Becker and Associates attended a June conference hosted by SFO about the private terminal, and PS has said it hopes to open a private terminal at every major US airport by 2030.
Access to existing PS private terminals can cost passengers $1,295 for a one-time experience, or up to $4,850 for a yearly membership. Heathrow’s private terminal costs thousands of pounds per person.
